Brotures in Harajuku, Tokyo is the second store from Brotures after their re-branding from ‘Jah Life’ in mid 2011. Their original store in Yokohama is also famously popular and it’s nice to see them branching out further. They are the exclusive dealer for Leader, Affinity and Kissena frames in Japan and feature a full stock of all their latest models. They also have a range of Cinelli, Fuji and Giant bikes. On top of all that walking inside and seeing all this quality is as overwhelming a case to take up bike riding I’ve come across.
Just about every part is available and suppliers include Julian, Phil Wood & Co, Aerospoke and Full Speed Ahead. Bikes can be custom built in house too.
In the flashy world of Harajuku the understated appeal and high quality of the Leader brand is a welcome change. While Brotures also stocks blindingly bedazzled 5-spoke aero wheels right next to bare 735 Leader frames its primary aesthetic is clean minimalism with a focus on superior finish. I also just can’t get over bicycle culture in Japan and how appealing it all is. They build their bikes with such personality and passion that its contagious. Brotures is worth checking out just to see the pinnacle of commuting cycling in Tokyo.
Brotures, Harajuku is located at:
4-26-31 Jingu-Mae, Shibuya
+81 3 6804 3115
© 2018 Carey Ciuro