I want to describe CJ Foodworld in Seoul, Korea as a perfect definition of modern Korean culture. A manufactured perfection carefully designed to appear as accomplished as possible by a monumentally large organisation. The show piece of South Korea’s largest food conglomerate CJ Cheil Jedang, CJ Foodworld is a food court consisting of every one of CJ’s forays into the world of dining.
The plethora of choices extend from Loco Curry, Vips, Twosome+, Tofu House, China Factory (What a name), ColdRock Ice Creamery (CJ bought the American franchise into Korea) and Tous Les Jours, one of many bakery chains that are dotted through out Korea. In total, there are 17 choices in dining as well as a supermarket, flower garden and cooking school.
The design is what I grew to expect from walking around Korea. Clean lines, wooden paneling and soft lighting. It’s like everything everywhere in Korea was built last week by architecture fiends hell bent on being unobtrusive in their understated brilliance.
CJ Foodworld in Seoul also serves as a lunch stop for the employees of CJ as it’s located directly beneath their headquarters. I think that’s why it was so empty at 7pm at night.
I just don’t know what to make of all this. CJ have managed to create a microcosmic food market outside of the ludicrously huge Lotte and Shinsegae chaebols and I kind of think that’s a good thing, even though they are insanely large conglomerate themselves. The product presented here is marketable anywhere in the world. A one stop shop to divulge in modern takes on classic food in a clean environment.
Okay, what did I eat? I figured I may as well do the Korean thing and had Bibimbap from Bibigo. It’s kind of a concept restaurant where you build your own Bibimbap from a Tapas menu. And look, it tasted good albeit lacking in real authenticity.
Look check it out if you’re in Seoul and tell me what you think. I’m curious to here peoples opinions on CJ Foodworld.
CJ Foodworld is located at:
Cheil Jedang Center Building.
292 Ssangnim-dong, Jung-Gu.
Seoul, South Korea.
© 2017 Carey Ciuro